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Sized from your pet’s own measurements

Made for pets.
Chosen for yours.

Create your dog’s profile once — breed, weight, a few measurements — and the shop reorganises itself around them. We match their neck, chest and back length against every product’s real size chart, so you stop doing arithmetic and start choosing.

Create your dog’s profileShop all

No account needed. Your profile lives on this device until you want it elsewhere.

How it works

Three steps, then it does the work

  1. 01

    Create their profile

    Name, breed, age and weight take a minute. Add neck, chest and back length when you have a tape measure to hand — we’ll show you where to put it.

  2. 02

    We find their fit

    Every product carries a structured size chart. We match their measurements against it and tell you which size to take, or which measurement we still need.

  3. 03

    Shop products made for them

    Browse a shop that already knows what suits. Filter to the things that fit, and see the right size before you open the product.

Featured

Chosen well, then chosen for them

A short edit of the things we would buy again. Select a dog and every card shows the size to take.

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The pet profile

This is what shopping for Milo looks like

One profile changes every page. Product cards show the size to take, the product page explains why, and anything that won’t work is marked clearly rather than quietly sold to you.

  • Adventure HarnessRecommended size: Medium
  • Merino Cable JumperRecommended size: Medium
  • Long-Body Quilted CoatLikely fit — cut for longer backs
  • Heritage Leather CollarRecommended size: Medium
Create your dog’s profileSee an example profile

Milo

Example profile

Cockapoo · 3 years · 11kg

Black

Neck
36cm
Chest
52cm
Back
41cm

Pulls a little on the lead. Hates getting wet.

Measurements are used to match against each product’s size chart. We never guess a size from a photo.

Coming soon

See it on your dog

Upload a photo of your dog once. Open a coat, a jumper, a collar or a harness, and you’ll be able to preview how it looks on them — their colouring, their coat, their proportions — before you decide.

This preview is an illustration only. It is generated from your photo and does not determine fit — sizing always comes from your dog’s measurements.

Your photo

Preview

Illustrative only